Monthly Spotlight

Monthly Spotlight

Unlock peak performance in your marketing team with a spotlight focus every month.

It's time you chose a lane

It's time you chose a lane

David C. Baker doesn’t mince words when it comes to positioning: You either own your space, or you drown in a sea of generalists. In The Business of Expertise, he lays out the brutal truth—your expertise needs a strategy, and that strategy is either horizontal or vertical. Pick wrong, and you’re in for an uphill battle. Pick right, and you’re golden. Let’s break it down.

Basil Choudhry
Basil Choudhry
Is Your Team Broken or Just Growing?

Is Your Team Broken or Just Growing?

Why Your Team Might Suck (For Now). Most teams don’t fail—they stall. Here’s how to diagnose what stage your team’s in, push through the mess, and actually get to high performance (without the trust falls).

Basil Choudhry
Basil Choudhry
Fortify Your Competitive Moat: Because Everyone Wants Your Lunch

Fortify Your Competitive Moat: Because Everyone Wants Your Lunch

Welcome to 2025. Your competitors are lurking, your moat needs dredging, and Porter's Five Forces are out there waiting to ruin your year.

Basil Choudhry
Basil Choudhry
Stop kidding yourself. Everyone knows it's a Dog.

Stop kidding yourself. Everyone knows it's a Dog.

December - It's time to sacrifice some sacred Dogs. Reduce your focus for 2025 and concentrate on where you can make impact.

Basil Choudhry
Basil Choudhry
Bonfire of the MarTech

Bonfire of the MarTech

November - It's time to QA your marketing tech stack

Basil Choudhry
Basil Choudhry